After delving into the world of Madame Alexander, I started remembering the 90s doll companies who marketed to my generation. Despite being very loyal to American Girl (shout out to Samantha), I received a wide variety of doll catalogs in my mailbox. Turns out that some of the dolls in these catalogs have now become collector’s items. Here’s a quick update on some 90s doll companies you might remember and what happened to them.
90s Doll Companies
Did you read any of these 90s doll catalogs?
Magic Attic Club
This blatant rip off of American Girl had a cute premise: four friends played dress up in a magical attic and were transported on adventures. Like American Girl, this 90s doll company’s products included dolls, accessories and accompanying paperback books. Some of the story themes are a little heavy on the cultural appropriation for today’s standards.
Current Status: Closed in 2007.
This slightly creepy product line was actually founded with a heartwarming intent. An emergency room physician noticed that her young patients were attached to their dolls for comfort because they looked like them. Believing that dolls helped boost a child’s self-esteem, in 1993 he developed a doll-making technique to create replicas to resemble children’s features. The company gained immense popularity through 2001.
Current Status: After running into quality issues when manufacturing was sent to China, the company closed in 2016. MyTwinn dolls are highly collectible and have sold for over $1000. More details can be found on this history of MyTwinn.
Current Status: still crushing it, even though they retired some familiar characters from the original historical line.
Did you have any of these dolls? I’d love to hear your memories of them in the comments section!